Our Privacy Policy

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Who we are

Automotive Media Systems Ltd (“AMSL”, “we”, “us”, “our”) 


79 Victoria Road East 
Thornton Cleveleys 
FY5 5BU 

Is a company that provides IT solutions, support and web design to the motor industry through its Calas product which is licensed out to user firms. In respect of our service to our customers we act as a data processor. We are also registered with the Information Commissioner’s Office under registration number Z9450511 as a data controller. 

AMSL adheres to the principles of the General Data Protection Regulations (“GDPR”) with respect to personal data submitted by our customers in reliance on the GDPR to our IT solution, CALAS.

Data collected and processed:

Automotive Media Systems Ltd provides online tools that our customers use to operate aspects of their businesses. These include tools for customer relationship management, customer service, social engagement, data analytics, internal employee management, and platforms for building websites and applications, among others. In providing these tools, AMSL processes data our customers submit to our services or instruct us to process on their behalves. While AMSL’s customers decide what data to submit, it typically includes personal information about their customers, sales leads, prospects, employees, and users of online tools, and will consist of data such as contact information, address detail, financial information, purchase information, and invoicing information.

Legal basis of data processing and how it is processed:

Automotive Media Systems Ltd processes data submitted by customers as necessary for the performance of the contract between us and our customers. To fulfil this, AMSL may access the data to provide the services, to correct and address technical or service problems, or to follow instructions of the AMSL customer who submitted the data, or in response to contractual requirements.

Google account data:

Automotive Media Systems Ltd provides optional tools requiring access to the Google My Business service. Once a user has authorised access, AMSL will be able to retrieve the users company data and customer reviews which will be used to display on the users website that is hosted by AMSL. Any data that is retrieved will not be used for any purpose other than the afore mentioned. All data that we collect will be treated with the strictest confidentiality and no data will be shared with any third parties.

Enquiries and complaints:

If you believe we maintain your personal data under the scope of service mentioned above, you may direct any enquiries or complaints to us at the above address. We will respond within 28 days. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, you can refer this to the Information Commissioner’s Office. The contact details for the Information Commissioner’s Office, the data protection regulator in the UK, are below: 

Information Commissioner’s Office 
Wycliffe House 
Water Lane 
SK9 5AF 

Call: 0303 123 1113 

Email: casework@ico.org.uk

Third parties who may receive personal data:

Automotive Media Systems Ltd uses a limited number of third-party service providers (sub-processors) to assist us in providing our services to customers. These sub-processors may offer customer support to our customers, perform database monitoring and other technical operations, assist with the transmission of data, and provide data storage services. These sub-processors may access, process, or store personal data in the course of providing their services. AMSL maintains contracts with sub-processors restricting their access, use and disclosure of personal data in compliance with our GDPR obligations.

Processing outside of the EEA:

We do not send data to any third parties outside of the EEA for processing purposes.

Data Retention:

Automotive Media Systems Ltd will store and/or process data submitted by our customers for as long as is required to fulfil legal or contractual requirements.

Your rights as a data subject:

EU individuals have rights to access, obtain or delete personal data about them, and to limit use and disclosure of their personal data. AMSL has committed to respect those rights. Because AMSL personnel have limited ability to access the data our customers submit to our services, if you wish to request access, to limit use, or to limit disclosure, please provide the name of the AMSL customer who submitted your data to our services. We will refer your request to that customer, and will support them as needed in responding to your request.


A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. 

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. 

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. 

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. 

Our licensed customers may use cookies on the online services provided by us and if you have any queries regarding this you can contact them directly. Alternatively you can contact us and we will direct you accordingly.

Statutory disclosure:

Automotive Media Systems Ltd may be required to disclose personal information in response to lawful requests by public authorities, including to meet regulatory or law enforcement requirements.

Contact us

Email: support@calas.co.uk

Tel: 01253 364364

Company address:
Automotive Media Systems Limited
79 Victoria Road East
Thornton Cleveleys

Automotive Media Systems Limited T/As Calas.

Registered in England & Wales with company number : 05739238 | Data Protection No : Z9450511 | VAT No : 803 8945 14

Registered Office: 79 Victoria Road East, Thornton Cleveleys, Lancashire, FY5 5BU

Copyright © 2006 - 2022 Automotive Media Systems Limited, All rights reserved.